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° Cut out the 'Static'
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Insights for Sites

Go "Dynamic"

If you have ---or would like to have--- your own web-site, would the profitability needs of your enterprise require you to have an efficient way with which to subsequently update the site? Obviously, the answer to that rhetorical question is, "Yes, of course!"

Then you need to Go "Dynamic"! And HelloMark.net can help!

In the "early days" of the internet, though, it was not really possible to Go "Dynamic". Back then, web-sites "had" to be created using "static" ".html" (or, ".htm") files.

If it was subsequently necessary to update a single display-method or text in a web-site, then the "static" nature of the web-site required edits to be made to ALL the files on the web-site. It was a very time-consuming, inefficient process, indeed!

As the internet began to grow, browsers (such as Internet Explorer and Netscape, among others) attempted to offer alternative solutions to this challenge.

One example, "frames", made it possible to display more than one "static" file at the same time --- as "frames" in "one window". But this method made it difficult for users to "bookmark" their favorite pages (as the "parent" frame URL would never change, while the linked pages INSIDE the "frames" would import IN to the corresponding "frame"). As well, "frames" also made it difficult to get web-pages properly listed in search engines.

Another attempted solution was (is) what is referred to as a "client-side" script, called "JavaScript". This made it possible to perform some dynamic functions in a surfer's browser. "JavaScript" was additional code which could be written directly inside the ".html" file's web-coding. But the difficulty in using "JavaScript" was that it is limited to the capabilities of whatever the particular browser the surfer to the page is presently using at the time. And still, even though "JavaScript" was (is) certainly a powerful additional tool to use, if one wanted to update the web-site itself, though, "Javascript" could not solve the time-consuming inefficiency problem of still having to update all the files of the entire web-site.

Enter "server-side" scripting technologies!

While PERL (with CGI) had been around for years as a "server-side" scripting-language, it was often limited to only functioning inside a "/cgi-bin/" folder directory at a web-site. As well, different web-hosting server platforms required different variations of coding with PERL. Accordingly, most web-sites reserved the use of PERL for specific functions such as chats, guestbooks, and forms-processing.

But then came other "server-side" scripting-languages such as ASP and PHP. Unlike the "client-side" scripting-language of "Javascript" which functions at the surfer's (client's) browser, these "server-side" scripting-languages process at the web-hosting server, BEFORE anything is then sent out through the internet for the surfer to see. These more easily-usable next-generation technologies thus made it possible to create entire web-sites written completely in such "dynamic" language.

Rather than creating unchanging "static" files, these new "server-side" scripting technologies make it possible to create fully "dynamic" web-pages. That way, each web-page at a site can actually be comprised of several encoded common files. Then, when a surfer requests to see (browse) any web-page, the "page" is actually being created "on the fly" (at the server) and the output is then sent for the surfer to see the result.

The next-generation of web-design and web-hosting, "dynamic" web-pages, have finally arrived! What a powerful way for the internet to start the 21st Century!

This new, powerful "dynamic" capability translates into great efficiencies! Namely, when there is a need to update "one thing" at a "dynamic"-design-based web-site, then only one single file as needed would be updated.

No more needing to update an entire web-site for "one little thing" ever again!

"Going dynamic" with a web-site is as powerful as replacing a mechanical typewriter with a modern computer!

And THAT is the powerful difference which HelloMark.net can provide for you with YOUR web-site, especially if it is not "dynamic" already.

If you presently have a web-site which is based only on ".html" or ".htm" files, then it's time to "cut out the static", increase efficiency, and Go "Dynamic". And if you do not even have your own web-site yet but need one, then you can avoid the "static" to begin with!   Either way, HelloMark.net can help you!

If your enterprise needs to "cut out the static" and "go dynamic", then contact HelloMark.net to set an appointment today.

>  HelloMark.net
    >  Insights for Sites
         >  More than Advertising
         >  Answer Customer Q's
         >  Powerizing Advertising
         >  'Name in their Brain'?
         >  Cut out the 'Static'
         >  Go 'Dynamic'



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